November 2, 2017: Panasonic Avionics Corporation (Panasonic), the world's leading supplier of inflight entertainment and communication systems, and Singapore Airlines, the flag carrier of Singapore introduced a series of eight new innovations in personalisation with the launch of myKrisWorld – the airline’s newest inflight entertainment offering.
Hideo Nakano, CEO for Panasonic Avionics Corp., said, “Panasonic Avionics and Singapore Airlines have always been at the forefront of IFEC innovation. Whether it's the shift to in-seat audio/video to video on demand, or the introduction of high-speed connectivity services to passengers, both companies have embraced technologies and services that have defined premium air travel. Today, we are proud to partner with Singapore Airlines to introduce the latest tectonic shift in our industry -- personalization.”
Nakano continued, “Last year, we helped Singapore Airlines introduce their award-winning companion app. Today, we’re taking that personalized experience to even greater heights with a series of innovative features that include passenger log-in at their seat; playlist, bookmark, language preference storage and wallpaper customization between flights; customized and personalized entertainment spotlights; popular, trending and recommended content; and exclusive content based on frequent flier tier.”
Nakano concluded, “What is truly exciting is that we were able to leverage Singapore Airlines’ previous investment in our eX3 system and introduce this new suite of personalized experiences.
“By embracing the culture of mobile, we can increase the rate of evolution in the passenger experience, transforming what was once a passive entertainment system into another digital channel that airlines can leverage to better serve their customers.”
myKrisWorld embraces Panasonic’s vision for IFEC, which centers around the concept of “the Internet of Me,” taking all of the things that people care about and bringing them together to deliver modified and contextualised experiences. Each of these features is made possible by Panasonic’s ability to deliver actionable analytics, where data is used to enhance the quality of the passenger experience.
With myKrisWorld, the experience starts before passengers board their flight. Passengers can use Singapore Airlines’ app or website to preview content and set up their bespoke playlist. Once onboard, they can either synchronise their mobile device or log in at their seat to access their pre-selected content.