Jul 13, 2017: Delta Air Lines, Inc., a major American airline, equipped its 500th aircraft with seat-back entertainment, allowing more customers than ever to experience free in-flight entertainment on Delta Studio.
“Delta offers customers more aircraft with seatback entertainment than any airline in the world,” said Tim Mapes, Delta’s senior vice president and chief marketing officer. “Providing customers with more choice within their on-board experience sets Delta apart and is another example of Delta listening and responding with new product innovation.”
“Customers tell us that investing in entertainment – whether it’s adding more seat-back screens, offering free entertainment or expanding High-Speed Wi-Fi – is important, so we will continue leading the industry in making these enhancements on board,” Mapes said. “We recognize that Delta customers multi-task, using multiple screens throughout their day, and want to provide choice and flexibility for them to decide how they want to spend their time inflight.”
Delta Studio constantly offers the finest depth and breadth of content in the skies, from its lineup of best picture nominees during awards season to having nearly all the top-grossing recent box office hits in its collection. The in-flight entertainment system at present provides:
• Up to 300 movies, including more than 100 foreign titles
• 750 TV shows
• 2,000 songs
• Up to 18 channels of live satellite TV on select aircraft
• A selection of games on aircraft with seat-back entertainment systems
Delta has partnership with most of the chief movie studios and adds fresh content monthly. There is also a broad variety of native language content, as well as subtitled and dubbed content, available in a multitude of languages, including Japanese, Mandarin Chinese, Portuguese and Spanish.
This improvement is part of the airline’s multi-billion dollar investment in the customer experience that includes a cabin renovation programme featuring new seats, seatback entertainment systems with free entertainment, access to Wi-Fi on nearly all flights, free Main Cabin meals on select coast-to-coast flights, upgraded free Main Cabin snacks, chef-curated meals and a seasonal wine program in Delta One, an Alessi-designed collection of serviceware, LSTN noise-canceling headphones and more.
Delta has also made major investments in the customer experience on the ground, in addition to plans to add nearly 250 new aircraft to its fleet in coming years. These include new Delta Sky Club locations in Denver, Atlanta, and Seattle, and Club renovations in Nashville, Dallas, Newark, and Minneapolis-St. Paul, airport enhancement programmes in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of a better boarding process in Atlanta.