November 10, 2017: Air Canada, the flag carrier and largest airline of Canada is the first airline in the country to use virtual reality technology to simulate the experience of flying on its Boeing 787 Dreamliner for travel agents and potential customers. Users can explore all three cabins of service offered on board the aircraft, including enjoying a virtual International Business Class meal complete with wine in an Executive Pod.
"Air Canada is always developing new ways to enhance the customer experience and to engage partners such as the travel agent community, which plays a key role in helping our customers select the travel options best suited to them. Virtual reality enables us to familiarize thousands of travel agents and potential customers with Air Canada's offerings through the magic of an interactive, virtual tour," said Duncan Bureau, VP, Global Sales at Air Canada. "We have already seen an increase in bookings since we began using this technology."
With the headset on, and controls in hand, the journey begins with an overview of Air Canada's global route network followed by an exploration of the new Air Canada livery. On the trip users can experience all three cabins. Amenity kits, an Air Canada enRoute magazine, tray tables, and in-flight entertainment are just some of the elements that can be touched, opened and moved, guided by an audio-based flight attendant.